Loved working with Dylan and Dee from Guzzi NZ on the visual identity and website for their motorcycle hire and tour business. They wanted a brand that nods to the classic Italian Moto Guzzi vibe but still feels totally at home here in Aotearoa.
Drawing on Italian style and the rugged colours of our NZ landscapes, we landed on a palette of ivory, gunmetal black, and those iconic Guzzi greens—to give the brand a real sense of craftsmanship and adventure.
The identity’s all about the buzz of hitting the road, sharing the ride with mates, and taking in the incredible places you pass through. Bold, welcoming, and truly grounded in the land. Check it out at www.guzzi.nz
I loved working with Catherine on her designs and delivering this minimalistic, bold and vibrant brand. ‘Ask Catherine’ helps the creative arts, small and medium businesses and non-for-profit organisations with their copy-writing and marketing.
I designed Maciek’s logotype for his music studio, the cover for his music album Awa and all the collaterals for the cd launch, including apparel, print and digital presence.
I worked on the print and web design of this Bay of Plenty truffière brand, growing Périgord, Bianchetto and Burgundy truffles. The first truffles have already been discovered by their German Shepard dog Lola and the business has started to reach out to a handful of fine restaurants that wanted to be contacted on harvest time.
I worked on a full rebrand for Da Vinci Clinic, delivering a complete refresh of their visual identity. The project included new stationery, interior and exterior signage, advertising assets, and a cohesive suite of décor and artwork for the clinic premises.
I’ve worked in editorial design for over 25 years, creating magazines and newspapers across a wide range of styles and formats. Over that time, I’ve developed strong organisational skills and a keen eye for narrative flow, pacing, and layout. One of the real perks of editorial work is collaborating with talented photographers, illustrators, and writers to bring words and images together in ways that feel both effortless and engaging.
I spend a large portion of my time designing books for New Zealand and Australian publishers—as well as working with self-publishing authors. I love the stories I get to read, but even more, I value the people I meet and the creative trust we build along the way. Helping a book find its visual identity and step into the printed world is always deeply rewarding.
Below are examples of printed covers, along with a few that didn’t make the final cut—but easily could have.
My work for Louise Hanes Sleepwear spans the full website design and multiple brand assets. Louise’s sleepwear is produced in her Tamahere studio by a dedicated local team, with careful consideration given to every detail. Each garment reflects her signature style—elegant, unique and wonderfully comfortable. www.louisehanessleepwear.nz